We are very strong in innovative and integrated marketing, ie providing solutions that are unique. For example, our customer wanted to do a press conference but they were extremely new in Singapore. We look at their products and then developed a program that both offers PR and branding. Their product offers One2One online marketing solution and therefore we designed our program centered around the theme of One2One. We invited the media and fetch them in Mercedes to a restaurant that each prefers (ie some people like Chinese food, some like Japanese etc). In the car, we also have a personalized cushion with their name on it. The press kit was also digitized with research materials that are most suited to their publications. At that time, most companies where still using film cameras but we took digital photos for the media during the interview and send them via CD or email within the day.
There was another customer that only engaged us to run the exhibition but we proposed and integrated PR into the event with minimal charges. In events management, we integrate CRM technologies and even "Art of War".
